A blog that covers the behind the scene details of sponsorships, our events, and logistics on the PGA, LPGA, Champions, Americas, and Korn Ferry TOUR.
Our Blog
The Importance of Retention at Golf Events: Key Insights Every Tournament Director Should Know
Retention is one of the most vital elements for the long-term success of any golf event. While bringing in new participants is important, keeping golfers and sponsors returning year after year is the true foundation of a sustainable tournament. A golfer’s loyalty and willingness to return is shaped by their overall experience, the value they feel they’ve received, and the connections made during the event.
In fact, studies show that 60% of golfers who have a positive and memorable experience are likely to return the following year. This emphasizes the importance of creating an event that resonates emotionally and socially with participants. The key to achieving this lies in building strong relationships—not only with players but with sponsors as well. Events that foster personal engagement and make everyone feel invested are far more likely to experience higher retention rates.
Another crucial factor is the uniqueness of the event. 40-50% of golfers are open to exploring new events, especially those offering experiences that set them apart from the usual format. Whether it's incorporating a creative twist to the tournament structure, offering unique giveaways, or creating opportunities for exclusive interactions with professionals, these elements can make a lasting impression. Additionally, offering premium, personalized services can increase retention by as much as 10%, making golfers feel like they’ve had an elevated and tailored experience.
However, managing all these aspects—memorable experiences, sponsor engagement, unique event offerings, and personalized services—can quickly become a logistical challenge. This is where Trility Golf Group comes into play. We specialize in delivering a cohesive, high-quality experience that focuses on all the elements needed for a successful tournament.
How Trility Golf Group Ensures Success
At Trility, we understand that the smallest details often make the biggest difference. That’s why we emphasize the following core areas to ensure your event stands out and keeps participants coming back:
Enhanced Player Experience: Through our VIP Player Services, we take care of every detail from pre-event requests to on-site needs, ensuring golfers feel valued from start to finish. Whether it’s streamlining check-ins or providing customized amenities, we focus on creating a memorable player journey that elevates their experience beyond the course.
October 5th, 2024
Seamless Event Logistics: Golf events are complex, with numerous moving parts. Our Enhanced Logistics solutions ensure that every element runs smoothly, from tournament scheduling to transportation and hospitality. This enables you to focus on building relationships with your players and sponsors while we take care of the operational details.
Sponsorship Engagement: Retaining sponsors is just as critical as retaining golfers. At Trility, we work closely with event organizers to provide Sponsorship Alternatives that keep partners engaged and deliver tangible value. Whether it’s custom branding opportunities or interactive sponsor activations, we ensure sponsors leave your event eager to return the following year.
Looking Ahead
The success of any golf event is built on relationships—relationships between players, sponsors, and the overall event experience. By focusing on personalized services, seamless operations, and unique offerings, Trility Golf Group helps event organizers create tournaments that not only succeed in the moment but also cultivate long-term loyalty.
With the right approach, retention becomes more than a statistic—it becomes the backbone of your event’s growth and success. Let Trility Golf Group be your partner in elevating every aspect of your tournament, ensuring it stands out in a crowded calendar and keeps participants coming back year after year.
Fortinet Cup Championship:
September 5th, 2024
On September 4th, Trility Golf Group (formerly, The Deep Clean Club) was proud to provide our renowned VIP Player Services at the Fortinet Cup Championship, the season finale on the PGA TOUR Americas. Hosted at the stunning TPC Toronto, this event marked a special milestone in our journey as it became the fourth out of five PGA TOUR-associated events where we’ve had the opportunity to elevate the player experience.
The championship was a full-day affair, kicking off early at 7 a.m. with two waves of tee times—one from 8–10 a.m. and another from 12–2 p.m. As players prepared to take on the course, our team was on-site providing personalized equipment services designed to ensure they had everything they needed to perform at their best.
Personalized Attention to Every Detail
From the moment the players arrived, we took care of their equipment. Our team meticulously detailed clubs and shoes, offering full cleanings to keep everything in top condition. Additionally, we provided wedge stamping, allowing players to customize their wedges with alphabetic or numeric inscriptions for a personalized touch. We also sharpened grooves on the players’ clubs, ensuring they were ready to tackle the course with precision.
Throughout the day, we worked behind the scenes to make sure every detail was addressed. Players could focus solely on their game, knowing their equipment was prepped, cleaned, and optimized for performance.
A Day Filled with Great Connections
While our focus was on delivering the best possible service to the players, the event also gave us the opportunity to meet and connect with some fantastic individuals. The energy at TPC Toronto was palpable, with participants and organizers alike sharing in the excitement of the Fortinet Cup Championship. It was another memorable day in our ongoing partnership with the PGA TOUR Americas.
Marking Another Milestone
The Fortinet Cup Championship was a standout event for Trility Golf Group, not only because of the incredible venue and the caliber of players but also because it marked our involvement in four of five major PGA TOUR-affiliated events. Our experience spans multiple tours and tournaments, including the PGA TOUR, Champions TOUR, Americas, and Korn Ferry TOUR events, where we have consistently delivered high-level services that enhance the overall experience for golfers.
Our dedication to elevating Pro-Am and private golf events through personalized services has earned us a reputation as a trusted partner in the industry, and we are excited to continue our journey with the PGA TOUR and beyond.
On August 22nd, Trility Golf Group(formerly, The Deep Clean Club) had the opportunity to be part of The Ally Challenge, a Champions TOUR event held at Great Oaks Golf and Country Club in Rochester Hills, MI. Our role focused on providing VIP Player Services and Enhanced Logistics, ensuring that the tournament ran smoothly and that the players were well-supported throughout.
Personalized Wedge Stamping Service
As part of our services, we offered custom club stamping, a feature that was well-received by the players. We stamped over 92 wedges before, during, and after rounds, allowing participants to personalize their clubs with any alphabetic or numeric customization they preferred.
On-Course Support and Departure Assistance
During the rounds, players had the chance to replenish their golf balls or tees as needed. Additionally, we provided final equipment cleaning before departure, ensuring that every golfer left the course on a high note, with their gear refreshed and ready for future play.
The Ally Challenge: Elevated
August 23rd, 2024
Streamlined Logistics
From arrival to departure, our Enhanced Logistics ensured that players’ needs were handled efficiently. By offering assistance with player management and on-site support, we aimed to minimize stress and help the event proceed without any disruptions.
Trility Golf Group was pleased to contribute to The Ally Challenge by adding a suite of meaningful touches that helped elevate the overall experience for participants. We look forward to continuing this support in future events.
Our Canadian Swing Continues: Trustee Cup by Golf Canada
July 23rd, 2024
We are thrilled to announce that Trility Golf Group has been invited to elevate the prestigious Trustee Cup, hosted by Golf Canada at the renowned TPC Toronto Osprey Valley. This invitation marks a significant milestone for our company, especially during our Canadian swing, as we aim to grow the game of golf in the north by introducing our VIP Player Services and creating unforgettable experiences for golfers across Canada.
A New Chapter for Trility Golf Group
Participating in a Golf Canada event is a tremendous honor and an exciting opportunity for Trility Golf Group. It’s a testament to our dedication to enhancing the golfing experience and our growing reputation in the golf community. The Trustee Cup, held at one of Canada’s premier golf venues, is the perfect platform for us to showcase our innovative services and commitment to excellence.
The Trustee Cup: A Prestigious Event
The Trustee Cup is an exclusive, invitation-only golf and fellowship experience for Foundation donors, celebrating those who have significantly impacted golf in Canada. Hosted by Golf Canada, this event features special guests and the next generation of players from Team Canada and Ontario. The beautiful and challenging TPC Toronto Osprey Valley course provides the perfect backdrop for an unforgettable golfing experience. Being part of such an esteemed event allows us to demonstrate the impact of our VIP Player Services on enhancing the overall tournament experience.
Growing the Game of Golf in Canada
Our involvement in the Trustee Cup is part of a larger mission to grow the game of golf in Canada. By introducing our VIP Player Services to Canadian golfers, we aim to elevate the standard of golf events and create more engaging and memorable experiences. We believe that by enhancing the overall golfing experience, we can inspire more people to take up the sport and support its growth in the north.
Looking Ahead
As we continue our Canadian swing, we are excited about the opportunities ahead. The Trustee Cup is just the beginning of our journey to bring Trility Golf Group’s unique offerings to golfers across Canada. We look forward to partnering with more events, clubs, and organizations to enhance the golfing experience and contribute to the sport’s growth.
Here’s to growing the game of golf in the north and making every event unforgettable! Stay tuned for more updates and insights as we continue our journey across Canada, bringing VIP treatment to every golfer we meet.
The Deep Clean Club Enhances the Monday and Wednesday Pro-Ams at the Korn Ferry TOUR's Memorial Health Championship presented by LRS
June 26th, 2024
Trility Golf Group had the privilege of enhancing the player experience at the Korn Ferry TOUR's Memorial Health Championship presented by LRS. We were on-site for both the Monday Ladies Pro-Am and the Wednesday Pro-Am, held at the picturesque Panther Creek Country Club in Springfield, IL. Our comprehensive services ensured a seamless and memorable experience for all participants.
Monday Ladies Pro-Am
The Monday Ladies Pro-Am featured 56 enthusiastic participants, each beginning their day with our team facilitating their arrival. We tagged and loaded their bags onto their designated carts, ensuring that each set of clubs was meticulously cleaned before the round. As the shotgun start began, we moved seamlessly between holes 18 and 10, offering our In-Round VIP Player Services to add convenience and care throughout the game. At the end of the day, we greeted the guests, cleaned their clubs, provided them with slippers, and cleaned their shoes. Our team then assisted with player departure, loading their bags into their cars to ensure a smooth and hassle-free exit.
Wednesday Pro-Am
On Wednesday, the Pro-Am commenced with tee times starting at 7:30 am. Our team was stationed at Valet to streamline the arrival process, tagging and loading bags onto carts to prepare everything for the players. Players had access to our VIP Player Services booth, which offered pre-round essentials such as sunscreen, massage guns, and first-aid care. We also provided groove sharpening and wedge stamping services, which nearly 140 players utilized to ensure they were well-prepared for their round.
Seamless Experience from Arrival to Departure
Throughout both events, our team provided a seamless experience from arrival to departure. We ensured that each player’s journey was smooth and enjoyable by handling their bags with care, cleaning them, and loading them back into their cars at the end of the round.
A Lasting Impression
Trility Golf Group’s presence at the Memorial Health Championship Pro-Ams was a tremendous success. Our meticulous attention to detail and commitment to exceptional service left a lasting impression on all who attended. We are proud to have contributed to the smooth operation and enjoyment of these prestigious events and look forward to continuing to elevate golf experiences at future tournaments.
Thank you to the Korn Ferry TOUR, Memorial Health Championship, Panther Creek Country Club, and all the participants for making these events unforgettable. We can't wait to see you again next year!